Young consumers are redefining fame, and digital celebrities can hold more sway with them than traditional stars. BeautyCon is a company built for “the new generation of self-made content creators,” their audience, and the brands that want to work with both. The digital media company aggregates online content relevant to their female 16-24-year-old readers, throws events (BeautyCons) featuring YouTube, Vine, and Instagram influencers, and connects brands with young female consumers via sponsorships, product testing, and marketing. (Fast Company)
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