Pottery Barn’s PBteen wants to get young consumers’ attention, so they’ve partnered with AwesomenessTV to create a six-part DIY series starring YouTube star Meg DeAngelis. The series, “Revved Up Rooms,” is the first time the retailer has used a vlogger in advertising, and will feature sets designed by the brand. Viewers will have a chance to win one of the rooms, as well as the DIY projects that DeAngelis creates. (Adweek)
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