Kids are just out for summer break, but some parents are already geared up for back-to-school. Recent research reveals that 23% of parents of K-12 students say they have already started BTS shopping, and they will continue to shop throughout summer vacation. Back-to-school spending is also expected to increase thanks to the increasing necessity of technology in the classroom. (Ypulse’s special BTS reportcovers overall shopping trends and a back-to-school shopping breakdown.) (MediaPost)
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