Two years ago, cosmetic brand Smashbox abandoned print advertising, and “business has never been better.” The brand is reinventing beauty marketing to be nearly completely digital, including social campaigns and now an entire program for YouTube ambassadors. “Made at Smashbox” invites YouTubers to use the brands’ space, products, stylists, and production crew in exchange for subtle social media publicity. (Fast Company)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
