Two years ago, cosmetic brand Smashbox abandoned print advertising, and “business has never been better.” The brand is reinventing beauty marketing to be nearly completely digital, including social campaigns and now an entire program for YouTube ambassadors.

Two years ago, cosmetic brand Smashbox abandoned print advertising, and “business has never been better.” The brand is reinventing beauty marketing to be nearly completely digital, including social campaigns and now an entire program for YouTube ambassadors. “Made at Smashbox” invites YouTubers to use the brands’ space, products, stylists, and production crew in exchange for subtle social media publicity. (Fast Company)