Apple Music is here, but some say that Millennials won’t pay for it. The new music streaming service launched yesterday, and will cost users $9.99 a month to stream the entire iTunes catalog. However, young consumers are adept at getting their music for free, and the CEO of CMJ predicts “for major music audiences at college level and younger music fans…they will be heavily inclined to stay with and find new ‘free’ services,’” (The Daily Beast)