Lena Dunham wore the same outfit three days in a row, and Ann Taylor Loft is pretty happy about it. The Girls star posted a picture of herself wearing a shirt and shorts from the retailer and informed followers she got them on a “very unexpectedly fruitful trip” there. The brand has been trying to change its image and appeal to younger consumers for some time, and has recently partnered with other female comedians to “lighten up the store’s image.” Dunham’s post was not an ad, but the brand welcomes their new unofficial cool girl ambassador. (Adweek)
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