It’s Father’s Day weekend, and several recent studies have been shining light on how Millennial dads are “redefining fatherhood” and what marketers might need to know about them.

It’s Father’s Day weekend, and several recent studies have been shining light on how Millennial dads are “redefining fatherhood” and what marketers might need to know about them. These young dads are more likely to participate in chores and shopping, make household decisions, and, of course, use technology while doing it all. They’ve also grown up in a time when fatherhood has been changed drastically: According to Pew, fathers have tripled the amount of time they spend with children since 1965, and the number of stay-at-home dads has nearly doubled in the past two decades. (Digiday)