Today in fashion fads you never thought would come back: the fanny pack is in again. The ‘80s favorite is reportedly especially popular—unironically—on college campuses, where their convenience is winning over young consumers. Sororities are also helping increase the accessory’s popularity, and retailer GreekU says sales have increased 130% to make it their “biggest product over the last year.” There are currently over 112,000 public photos on Instagram tagged #fannypack. (Business Insider)
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