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Millennial and teens’ preferences have been leaving some major retailers in the dust, and these young shoppers “have made GAP’s look obsolete.” The chain is closing stores after years of faltering sales.

Jun 18 2015

Millennial and teens' preferences have been leaving some major retailers in the dust, and these young shoppers “have made GAP’s look obsolete.” The chain is closing stores after years of faltering sales. A major problem for the retailer has been a failure to keep up with Millennials’ tastes. While Gen X made Gap’s basics popular, young shoppers today want more unique styles at lower costs. (Washington Post)