Cover Girl and Maybelline top the list of Millennial women’s favorite beauty brands. According to a study of 18-29-years-olds’ cosmetic preferences, Clinique and MAC also made the top five most-cited brands, and “many respondents expressed a desire to buy more or plans to increase their purchases of these brands as their disposable income rises.” Demand for these more prestige brands could indicate that Millennial women are willing to spend more on some items. (Yahoo)
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