Pizza Hut is the latest brand to use selfies in marketing—but they’re taking a slightly different approach. Their new two foot pizzas are too big to be captured in a regular selfie, so the chain has created a selfie stick parody PSA, warning against the “dangers of selfie stick abuse.” Branding in the video is purposefully secondary to the entertainment, but the spot does walk a fine line between winkingly acknowledging customers’ behavior, and making fun of them for it. (Adweek)
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