We’ve told you that Millennials are embracing wine, and that big beer is struggling to win over the new generation of drinkers. Morgan Stanley Research has found the number of Millennials who say beer is their favorite alcoholic drink actually fell over 5% since 2012. In response, we’ve seen beer brands roll out new products, flavors, and campaigns attempting to provide new exciting beverage options for these potential industry killers. (Business Insider)
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