And that’s not all! Infomercials have a certain retro appeal, but one startup wants to modernize the genre to make commercial videos that young people will want to watch. MikMak is an app that hires young comedians and freelance writers to pump out short low-budget videos to sell products. The platform currently has around 400 videos, and has recruited beta users to begin shopping their reinvented infomercial library. (Fast Company)
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