Cartoon Network’s ratings “plunged” a few years ago, and the network has not had a history of success attracting young female viewers—but new efforts are turning things around. The network’s ratings were up 16% over the last year, and they have introduced more “gender-agnostic” content to appeal to girls. Part of this effort has been embracing younger female show creators, and women are behind over half of the shorts currently being developed by the channel. (New York Times)
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