Millennials’ consumer confidence is reportedly at a four year high—but they’re still on the hunt for discounts. According to IRI’s MarketPulse survey, one third of 18-34-year-olds believe the economy has improved over the last six months, and 28% predict more improvement in the next six months. However, 25% say they struggle to buy groceries, 47% download discounts from couponing sites, and 45% collect coupons from retailers’ pages—sure signs that “love of a deal remains strong.” (MediaPost, Business Wire)
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