Young consumers are increasingly seeking out experiences that give them a dose of randomness, and provide unexpected moments of delight. Ypulse wrote about this trend in our 2015 Q1 Quarterly Report, and found 75% say they would like it if brands surprised them more. Now we’re seeing more brands finding ways to do just that. Mastercard’s “Priceless Surprises” campaign is expanding to a mobile app that allows partners to offer spontaneous prizes and experiences directly to consumers, and lets users send their own surprises to friends and family. (AdAge)
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