Converse is the latest brand to go to heartwarming lengths to provide Millennials with a little surprise and delight, and make marketing more personal.

Converse is the latest brand to go to heartwarming lengths to provide Millennials with a little surprise and delight, and make marketing more personal. When one fan began her fight with cancer, friends and family began showing their support by snapping and sharing photos of themselves wearing her favorite Converse sneakers tagged with #SneakersForSarah and #ChuckCancer. Over the past few months the hashtags have generated “countless photos and messages of love, support, and admiration.” In response, the brand surprised Sarah by creating two pairs of custom sneakers and shared their own #SneakersForSarah image on social media. (Adweek)