We told you why Millennials are cutting the cord, and when HBO discovered it was missing out on nearly 10 million households of mostly young consumers who did not subscribe to cable, HBO Now was born. The stand-alone streaming service launched this month, and is exceeding expectations, being called a “’Millennial missile’ for its appeal to younger consumers.” HBO Now is currently only partnered with AppleTV and Cablevision, but the service could soon be available in different formats, including Snapchat’s Discover feature. (Washington Post)
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