Ikea wants to make customers’ fairy tale love stories come true, and they’re helping customers throw their dream weddings—online.

Ikea wants to make customers’ fairy tale love stories come true, and they’re helping customers throw their dream weddings—online. Users of their new Wedding Online service can pick their ideal venue (beach? forest? circus?), a date and time, fill out the formalities, and then have friends and family teleconference into the ceremony. While creating a picturesque virtual event, users can check out Pinterest tips for planning a real life cheap wedding using Ikea’s products. The marketing stunt is an odd one, but apparently the wedding slots are booked for weeks. (Fast Company)