NEW GEN Z 101: Unlock & Outlast Microtrends

To capture young consumers’ attention these days it seems the more random and bizarre, the better.

Apr 21 2015

To capture young consumers’ attention these days it seems the more random and bizarre, the better. Gummy candy brand Trolli is going after teens by appealing to their weirder tastes with a “WTF” campaign inspired by the unusual pictures and videos they are constantly sharing online. The spots, which feature exploding life-size gummy worms and talking teeth, will be pushed on platforms like Tumblr and Facebook. Trolli is also creating an app that will provide young consumers with GIFs, stickers, and emojis to share. (Adweek)