What is The Shade Room?

What is The Shade Room? Called “the TMZ of Instagram,” the feed is a social-media based publication that gives followers celebrity gossip in quick, image-centric, and engaging doses. Readers send in tips and videos, and The Shade Room also reblogs celebrity tweets and other social media activity. At a time when traditional publications struggle to capture and hold people’s attention and figure out social media, the unique media outlet founded by a twentysomething is excelling. (New York Times)