Rapper Tyler, the Creator is known for his untraditional take on just about everything, and he’s now released “Golf Media,” an app to act as his own network, and give fans basically “[his] brain in one place.” Golf offers a continuously updated, unique mix of content, including articles on things Tyler considers cool, video, music, and a mysterious photo feature called “pass.” After a free first two months, the app is $5 a month, which could reflect the dedication of his cult following.

Rapper Tyler, the Creator is known for his untraditional take on just about everything, and he’s now released “Golf Media,” an app to act as his own network, and give fans basically “[his] brain in one place.” Golf offers a continuously updated, unique mix of content, including articles on things Tyler considers cool, video, music, and a mysterious photo feature called “pass.” After a free first two months, the app is $5 a month, which could reflect the dedication of his cult following. A subscription includes a magazine delivered via snail mail, and there is speculation that other analog elements could be included in the future. (BET, Pitchfork)