Young consumers are increasingly making shopping mobile, and for them, apps are ruling the mobile shopping marketplace. But most are missing one real life element: putting outfits together. New app Lovelooks lets users create outfits on mannequins displayed by real photographs, giving shoppers an accurate idea of how the items would go together—like playing with a paper doll, but on a tablet. Users can dress the mannequins while browsing and then save the styles or buy items through the app. Lovelooks keeps up with styles and seasons, adding new items each week, and is considering a subscription-based personal styling service. (Refinery29)
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