ABC Family is putting its faith in its fandom, asking the loyal viewers of Pretty Little Liars to help co-create next season’s marketing campaign. During the season five finale, fans are being asked to submit their art to PrettyLittleCampaign.com for a chance to be featured in the summer marketing, including an ad in Seventeen Magazine. They’ll also be asked to choose which websites and magazines the ads should appear in. The network said, “We want our promos and ads to be where the fans are, so the best way to make that happen is to ask them.” (Adage)
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