We’ve seen a lot of streaming service shakeups, and Millennials and teens are fueling the growth of platforms that provide them the curated and varied music collections they want, when they want them. But exactly which services are winning over Millennials’ headphones? This infographic breaks down the top players in the space, and shows that Pandora leads the pack in use, customer satisfaction, and awareness among Millennial listeners in the U.S. Spotify is its main threat, while iHeartRadio and iTunes Radio have healthy awareness levels that aren’t necessarily translating into users or service purchases. (Adweek)
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