Millennials are starting to heavily influence business-to-business buying decisions, and they’re changing the way that B2B works. A new study by Google shows that 46% of potential buyers researching B2B products in 2014 were Millennials, up from 27% in 2012. They’re much more likely to use mobile and video to make their decisions, with 34% in 2014 using mobile across each stage of their buying process compared to 18% in 2012, and 70% using video in 2014, compared to 46% in 2012. As Boomers move into retirement age and Millennials’ buying power grows, we’ll continue to see their preferences change the way industries work. (Adage)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
