This spring break, Aerie is joining other champions of “real real women” like Dove, Pantene, and Always with their “Love Your Real Selfie” effort targeting Millennial 20-somethings. The campaign kicked off with the world’s largest unretouched selfie, featuring 1,000 Aerie-swim clad women on Miami Beach. There is a reason brands are embracing body-positive marketing: a recent survey found that 52% of women have bought a product based on how the company presented women, and that campaigns of this nature could be remembered by at least 92%. Aerie’s hashtag #AerieReal currently has close to 19,000 posts on Instagram. (MediaPost)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
