They might come in first place in online spending, but this generation also deserves a trophy for steadily increasing their savings. The number of 18-to-34-years-olds who saved at least 5% of their income increased to 56% (from 50%) in 2014. The percentage of those with savings plans and emergency funds also increased. These numbers align with our own observations: in June 2014 Ypulse found that over half of Millennials had held off on buying a luxury product to save their money, and at the end of 2014 we reported that 78% would feel guilty splurging. (Bloomberg)
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