Marketing to Millennials is not always easy, and many brands struggle to figure out what resonates with them. A qualitative look at their preferences suggests that brands that “have it all figured out” are socially conscious, like Warby Parker and Beyoncé. Ads that are informative, quick, cute, progressive, and straightforward are wins, while trying too hard and displaying unrealistic body types are crash and burn tactics for many. Our favorite marketing of 2014 outlines some of the other approaches that get it right. (NPR)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
