One of Millennials’ favorite pairs is about to be welcomed back with open arms. To help celebrate the 30th anniversary of the Air Jordan franchise, Nike will be rebooting the Hare Jordan campaign starring Michael Jordan and Bugs Bunny, and introducing limited edition shoes and other products this spring. The 23-year-old friendship between arguably the greatest NBA player and the most popular bunny began in 1992 and culminated in the 1996 film Space Jam, a huge hit that earned $230 million at the box office. Millennials’ nostalgia has at this point been established as undying, and this is just the latest example of a brand using their beloved childhood memories to capture them. (Kidscreen)
