In 2014, a Ypulse monthly survey found that 5% of 18-32-year-olds are engaged, 22% plan to be in the near future, and 45% are open to the idea of getting married. That means a lot more Millennial weddings to come. Startup Loverly, a “highly curated, searchable Pinterest for weddings,” is using their data on what’s trending with Millennial brides to launch its own line of products. Their first e-commerce launch, a line of dresses, was designed using colors and styles that Loverly users have been looking for, making brides-to-be the co-creators of the collection. (Business Insider)
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