McDonald’s is hoping that a positive approach will refresh their standing with young consumers. They’ve chosen to “reignite” the famous “I’m lovin’ it” tagline, with a campaign full of “uplifting content” and a spot that includes a whole cast of nostalgic characters including the Smurfs, Batman, Spongebob, Mario and many more with their respective enemies, being encouraged to “Choose Lovin.’” The optimistic, loving approach will inspire not just advertising, but interactions with customers in-store and on social media as well. The chain’s sales were down 4.6% in November, reaching a decade low. (AdAge)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
