Marriage rates might be on the decline, but at the same time viral, grand gesture, publicized event proposals are more popular than ever. Though, 45% of Millennials agree that marriages today are not as important as they once were, the ubiquity of social media is changing romance culture, from rituals to behaviors. Anyone can record and share a video, which has “propelled the visibility of public proposals” that rack up views online, and earned videos of fun and creative wedding ceremonies 87 million views. The popularity of the content has created a reality where any young couple can potentially star in their own, short, romantic comedy. (BuzzFeed)