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This holiday’s marketing includes some branded random acts of kindness, and Uber is joining in.

Dec 19 2014

This holiday’s marketing includes some branded random acts of kindness, and Uber is joining in. The company is racking up some (much needed) good will with a festive charity stunt in London and Manchester that offers free taxis to transport goods to food charities and homeless shelters in the cities. Users who want to make a donation can swipe “giving” in their app, and a car will be sent to pick up their goods. In exchange for generosity, donators are being given Christmas stockings filled with chocolate provided by Lindt. (Brand Republic, Uber)

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