Cameras have become a more specialized tool now that phones have stolen the picture-taking duties for most young consumers. But Canon is playing off this more niche and artistic role, and targeting Millennials by helping to launch The Creator Class, a platform for that features content “for creators, by creators.” The brand-sponsored content is made by young artists and includes profiles, documentaries, and how-to guides that give an inside look into the creative world. (StreamDaily)
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