Brands leaning into nostalgia to appeal to Millennials and teens have resulted in several product reboots, from Coca Cola’s Surge to Tamagotchis.

Brands leaning into nostalgia to appeal to Millennials and teens have resulted in several product reboots, from Coca Cola’s Surge to Tamagotchis. Now another ‘90s hit has returned: Puppy Surprise is back and “selling like hotcakes.” Since being reintroduced in August, retailers have been so surprised by the toy’s popularity they are now rushing to get more on shelves. The commercials, which have been temporarily halted due to the puppy shortage, are almost identical to the originals that ran when older Millennials were young. (Jezebel, Businessweek)