66% of Millennials believe that you have the power to change things in the real world if you make enough noise online, and they’re being proven right. Victoria’s Secret has changed the “Perfect ‘Body’” slogan on their site, likely thanks to a consumer backlash started by three British students. The women called the slogan “body shaming” and “harmful,” spawned the hashtag #iamperfect in response, and started a petition onlineto get the brand to change the ads. But they say their fight is not over, and are continuing their campaign with the goal of having Victoria’s Secret change all their posters and apologize. (BuzzFeed)
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