You might not have heard of her, and she doesn’t have the most followers, but Liz Eswein is the most influential woman on Instagram. As a savvy early user, Eswein grabbed profile names like @food and @newyorkcity. When she discovered other Instagram influencers were “being lowballed by brands” who weren’t offering the proper payment for posting pictures, she has made a career out of representing those creatives and becoming the “den mother” of the platform. (Digiday)
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