You might not have heard of her, and she doesn’t have the most followers, but Liz Eswein is the most influential woman on Instagram.

You might not have heard of her, and she doesn’t have the most followers, but Liz Eswein is the most influential woman on Instagram. As a savvy early user, Eswein grabbed profile names like @food and @newyorkcity. When she discovered other Instagram influencers were “being lowballed by brands” who weren’t offering the proper payment for posting pictures, she has made a career out of representing those creatives and becoming the “den mother” of the platform. (Digiday)