88% of Millennials plan to shop for the holidays this year, 59% plan to make some or all of their holiday gifts, and 51% plan to do the majority of their shopping in store, compared to 49% who plan to shop mostly online. We know that because every other week, we reach out to our Millennial panel of over 60,000, asking 1,000 14-32-year-olds about current events, seasonal trends, changing attitudes, and new norms. The results of these bi-weekly survey results are delivered to our Gold subscribers on Ypulse.com. (Ypulse)
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