The guys from OK Go have done it again: another of their music videos has gone viral within days of its release. Their new single “I Won’t Let You Down” features the band riding in complicated choreographed formations on motorized scooters. It has currently been viewed over 3 million times since being posted only yesterday. The musicians are clearly masters of appealing visual videos, and brands could take some cues from their clever and cinematically impressive approach when thinking about content-driven marketing. (The Verge)
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