It’s a big day for Millennial streaming viewers: HBO has announced that they will offer HBO Go as a standalone service, accessible without a cable package, in 2015.

It’s a big day for Millennial streaming viewers: HBO has announced that they will offer HBO Go as a standalone service, accessible without a cable package, in 2015. The news is another concession to the realities of unplugged young viewers, who have been asking HBO to make this change for some time. Our media behavior tracking data shows that 5% of Millennials and teens are already watching HBO GO on a weekly basis—and we’ll be keeping an eye on how that stat shifts in the wake of the standalone service. (Quartz)