Instagram’s video app Hyperlapse could be a major tool for brands.

Instagram’s video app Hyperlapse could be a major tool for brands. The app’s ability to create high-quality, high-speed, stabilized video without expensive equipment makes it a “storytelling enabler.” But it also potentially solves a major problem for brands marketing on social media: squeezing a compelling amount of content into a very short time frame. Early adopters like Taco Bell and Mercedes Benz have already been experimenting with Hyperlapse’s capabilities. (brandchannel)