Brand partnerships with social media celebrities have led to the rise of agencies catering to Vine, SnapChat, YouTube, and Instagram stars.

Brand partnerships with social media celebrities have led to the rise of agencies catering to Vine, SnapChat, YouTube, and Instagram stars. Niche is one of the services helping these young stars “quit their day jobs.” The online service pairs brands with online talent from their “community of relevant and influential social media creators,” and is brokering six figure deals for them. Users are also given a host of analytics tools to see what content is doing well, tracking views, new followers, and active engagements. (BuzzFeed)