The next generation is being exposed to more mobile devices at younger and younger ages, and entertainment brands are evolving to keep up, with good reason: a new study has found that the number of kids using tablets in the U.S.

The next generation is being exposed to more mobile devices at younger and younger ages, and entertainment brands are evolving to keep up, with good reason: a new study has found that the number of kids using tablets in the U.S. has more than doubled since 2012, rising from 13% to 31% among kids 4-14-years-old. The report also found that kids’ usage of smartphones and tablets trumps all other consumer electronics, and 35% of parents said that their child uses a smartphone, another giant leap from 21% in 2012. (Kidscreen)