Facebook was not too long ago considered a social media marketing must, but agencies say the site may be on its way out when it comes to brand publishing, thanks in part to reduced consumer reach.

Facebook was not too long ago considered a social media marketing must, but agencies say the site may be on its way out when it comes to brand publishing, thanks in part to reduced consumer reach. Brands are reportedly pulling away from Facebook in “dramatic numbers,” instead using alternate social media outlets and their own microsites—like the EA sports Madden Giferator we recently covered—where they can control efforts and collect their own data. (Adweek)