This back-to-school season, Target is making charity a focus. The retailer has teamed with Yoobi, a brand of bright school products that are affordably priced at $1 to $9, for a buy-one-give-one campaign that aims to donate up to $25 million in supplies. The effort taps into Millennials' desire for hybrid activism (saving the world on the side) and follows in the footstep of successful social good brands like Toms and Warby Parker. (Brandchannel)
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