Millennials say smartphones are more important to them than deodorant. More specifically, a recent study found that only 87% of the generation said that their deodorant was essential, compared to 93% who said that a smartphone was “very” or “somewhat” important. We can’t say we’re surprised. Ypulse’s own research has shown that 62% of 14-32-year-olds agree that their phone is a lifeline to the world around them—that’s pretty important. (NYPost)
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