American Apparel’s controversial, and potentially brand-damaging, CEO Dov Charney has been ousted, but his departure is just the first step in recapturing consumers—the fact is that Millennials just might not care about the brand anymore.

American Apparel’s controversial, and potentially brand-damaging, CEO Dov Charney has been ousted, but his departure is just the first step in recapturing consumers—the fact is that Millennials just might not care about the brand anymore. According to recent research, Millennial interest in AA has been waning for some time, and fewer 18-34-year-old shoppers consider it when shopping for clothes compared to other youth-focused retailers, or even mass chains like Target. (Forbes)