Summer is heating up, and so is experiential marketing.

Summer is heating up, and so is experiential marketing. Thrillist’s second annual Best Day of Your Life event in NYC this weekend was meant to advertise the online publisher's e-commerce brand, whose readership is 70% Millennial men. But plenty of sponsors, like Showtime and Stoli, signed on to provide attendees with unique experiences to showcase their own brand personalities, and give young consumers something to do and talk about offline. (Adweek)