Some brands might be reaping the benefits of the “Millennial Fitness Effect.” The generation’s health-conscious ways could be the force behind boosted sales at Foot Locker, and Under Armour’s continuous growth.

Some brands might be reaping the benefits of the “Millennial Fitness Effect.” The generation’s health-conscious ways could be the force behind boosted sales at Foot Locker, and Under Armour’s continuous growth. Though athletic wear isn't leading to success for all, experts predict the trend of a Millennial-driven fitness-product boom to continue. (Forbes)